简析古籍书装设计的创新
A Brief Analysis of the Innovation of the Book Binding Design of Ancient Books

本文通过对我国书籍装帧设计发展历程的梳理，以及对比2010年被评为“世界最美的书”的高等教育出版社出版的2009年版《诗经》与2018年被海峡两岸书籍设计邀请赛评为“十大最美图书”之一的2018年三秦出版社出版的《诗经》两版《诗经》的装帧形式，针对性地对古籍的书装设计从书装定位、书装设计与内容的关系、市场、中西文化交流四个角度，为古籍的书装设计的创新提出建议，以期古籍在弘扬民族优秀传统文化的同时，满足消费者的审美需求。
By combing the development process of book binding design in China, and comparing the binding form of the two editions of The Book of Songs, one is the 2009 edition of The Book of Songs published by Higher Education Press, which is rated as “the world’s most beautiful book” in 2010, another is The Book of Songs published by Sanqin Publishing House in 2018, which is rated as one of the “Top Ten Most Beautiful Books” by the Cross-Strait Book Design Invitational Competition in 2018, this paper aims to put forward suggestions for the innovation of the book binding design of ancient books from four perspectives: book positioning, the relationship between book design and content, market, and cultural exchanges between China and the West, in order to promote the excellent traditional culture of the nation while meeting the aesthetic needs of consumers.