A Study on the Influence Mechanism of Chinese Residents’ Willingness to Allocate Assets in the Context of Confucian Culture—An Empirical Analysis Based on Structural Equation Modeling
Exploring the factors that influence the asset
allocation of households can not only optimize the structure of household
financial assets, but also unleash the consumption potential of financial
products for residents and increase the participation rate of households in the
financial market. From the perspective of culture, this paper introduces four
variables: family hierarchy order, marriage intention, fertility intention and
house purchase intention, and constructs a structural equation model to explore
the mechanism of Confucian culture’s
influence on Chinese residents’ willingness to allocate household assets. The study finds that these factors have a significant impact on the asset
allocation preferences of Chinese
households, with the presence of mediating effects. In addition, based on the
research findings, we proposed some policy recommendations to help scholars,
policymakers and financial institutions actively optimize the structure of
household financial asset allocation in China.
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