时尚奢侈品在电子游戏中的跨界体验设计的价值
The Value of Cross-Border Experience Design for Fashion Luxury Goods in Electronic Games

随着时代的进步和年轻消费者购物理念的改变，“Z世代”的兴起对市场产生了巨大影响。他们在互联网的影响下成长，熟练运用技术，能够轻松切换现实和虚拟世界。将虚拟时尚和游戏文化融入奢侈品品牌体验设计中，可以吸引年轻消费者，并为品牌创造与众不同的价值主张。时尚和游戏之间的跨界合作带来了新的体验设计。本文通过分析传统奢侈品品牌的线下线上推广和品牌合作案例，解析奢侈品品牌与游戏跨界体验设计的意义和价值。
With the progress of the times and the changing shopping philosophy of young consumers, the rise of Generation Z has had a huge impact on the market. They have grown up under the influence of the internet, are proficient in using technology, and are able to easily switch between real and virtual worlds. Integrating virtual fashion and gaming culture into luxury brand experience design can attract young consumers and create unique value propositions for the brand. The cross-border cooperation between fashion and gaming has brought new experiential designs. This article analyzes the offline and online promotion and brand cooperation cases of traditional luxury brands, and analyzes the significance and value of cross-border experience design between luxury brands and games.