融媒体背景下博物馆文创产品发展研究
Research on the Development of Museum Cultural and Creative Products under the Background of Financial Media

近年来，随着我国博物馆事业持续发展，作为博物馆衍生物的博物馆文创产品也获得了越来越多消费者的喜爱。这不仅增加了博物馆的收入，同时也为博物馆文化传播注入了更多的活力。然而，目前的文创产品发展仍存在一些问题。本文从融媒体背景下博物馆文创产品发展的意义、发展中存在的问题、路径与方法等方面进行了详细的论述，试图为博物馆文创发展提供思路。
In recent years, with the continuous development of China’s museum industry, museum cultural and creative products, which are derivatives of museums, have also won the favor of more and more consumers. This not only increases the income of the museum, but also injects more vitality into the cultural communication of the museum. However, there are still some problems in the current development of cultural and creative products. This article discusses in detail the significance, problems, paths and methods of the development of cultural and creative products in museums under the background of media integration, and tries to provide ideas for the development of cultural and creative museums.