《梦华录》中的粉丝参与文化研究
Research on Fan Participation Culture in “Menghualu”

目前，媒介发展进入了新媒体高速发展时期，新旧媒体的迭代正在继续，网剧播出的流量、热度，让网民聚集到一起讨论剧情，参与文化的二次创作。电视剧《梦华录》自2022年开播以来，收视率良好，商业价值和文化影响力显著。这其中，离不开《梦华录》粉丝的集体努力，他们化身志愿者，在豆瓣、微博、B站、腾讯视频等平台发表自己的意见。本文将从粉丝参与创作的心理原因和行为特征入手，分析《梦华录》成功的原因，并为国产剧出海提供传播范本。
At present, the development of media has entered a period of rapid development of new media. The iteration of new and old media is continuing. The traffic and popularity of online dramas allow netizens to gather together to discuss the plot and participate in the secondary creation of culture. Since the launch of the TV series “Menghualu” in 2022, it has had good ratings and significant commercial value and cultural influence. Among them, it is inseparable from the collective efforts of fans of “Menghualu”. They become volunteers and express their opinions on Douban, Weibo, Bilibili, Tencent Video and other platforms. This article will start with the psychological reasons and behavioral characteristics of fans’ participation in creation, analyze the reasons for the success of “Menghualu”, and provide a communication model for domestic dramas to go abroad.