参与与延伸：跨媒体叙事下的UGC内容创作
Engagement and Extension: UGC Content Creation in Cross-Media Storytelling

《大耳朵图图》作为启蒙经典动画，给予特定的人群以深刻记忆。如今，《大耳朵图图》融入了媒体发展趋势，通过鼓励受众参与叙事，实现了该作品的跨媒体叙事，赋予了经典作品新的表现形式与社会价值，获得了更高的社会认知。为了探究UGC模式以及在该模式下《大耳朵图图》的叙事内容，文章结合跨媒体叙事理论与UGC创作理论，运用案例分析法，得出在UGC创作模式下的《大耳朵图图》实现了其内容创作的多元化，实现了经典文化的年轻化表达与互动沉浸体验，以故事化演绎方式辐射出《大耳朵图图》的教育意义。
As an enlightenment classic animation, “Big Ear Tutu” gives deep memories to specific groups of people. Nowadays, “Big Ear Tutu” integrates the development trend of media, and realizes the cross-media narrative of the work by encouraging the audience to participate in the narrative, giving new forms of expression and social value to the classic works, and gaining higher social awareness. In order to explore the UGC mode and the narrative content of “Big Ear Tutu” in this mode, this paper combines cross-media narrative theory and UGC creation theory, and uses case analysis to conclude that “Big Ear Tutu” realizes the diversification of its content creation under the UGC creation mode, realizes the youthful expression and interactive immersion experience of classic culture, and radiates the educational significance of “Big Ear Tutu” with story-based interpretation.