粤港澳大湾区形象宣传在热搜标签机制下的新媒体传播策略研究
Research on the New Media Communication Strategy of Guang-dong-Hong Kong-Macao Greater Bay Area Image Promotion under the Hot Search Label Mechanism

移动互联端口的成熟以及媒介快速发展时代的到来为信息的有效传播提供了良好的基础，为进一步推动粤港澳大湾区区域形象的宣传、推进湾区建设，应充分利用媒介传播的优势。本文以“湾区哥哥”热搜标签为例，从新媒体传播机制、新媒体传播策略、新媒体传播对湾区区域形象的构建意义三个方面展开研究，为粤港澳大湾区与各类媒介的双向联动提供参考建议。
The maturity of mobile Internet ports and the arrival of the era of rapid media development have provided a good foundation for the effective dissemination of information. In order to further promote the publicity of the regional image of the Guangdong-Hong Kong-Macao Greater Bay Area and promote the construction of the Bay Area, the advantages of media communication should be fully utilized. Taking the “Bay Area elder brother” hot search label as an example, this paper studies the new media communication mechanism, the new media communication strategy, and the significance of new media communication in constructing the regional image of the Bay Area, so as to provide reference suggestions for the two-way linkage between the Guangdong-Hong Kong-Macao Greater Bay Area and various media.