基于可视化分析的在线教育研究热点和路径探究
Exploration on Research Hotspot and Path of Online Education Based on Visual Analysis

在线教育作为数字教育出版领域中发展最为强劲的部分，现已具有一定的市场规模，内容资源也较为集中，头部领导效果明显，极大地推动了各大传统出版单位转向数字出版迈进的征程。本文主要通过运用可视化分析软件(CiteSpace)对CNKI数据库收录的2019~2022年有关在线教育为主题且有关出版领域的学术文献进行可视化分析，分别从发文量趋势、研究机构合作关系共现、作者合作关系共现以及关键词共现等角度绘制相关知识图谱进行分析，进而对我国在线教育出版领域的发展趋势和研究热点进行探讨和研究，并基于存在问题和现象进行归纳梳理，有针对性地对我国在线教育的未来发展路径提出建议和策略，有助于总结经验，以期为数字出版行业研究和在线教育事业的进一步壮大提供一定的参考。
Online education, as the most powerful part of the field of digital education publishing, has basically formed its market pattern, content resources are relatively concentrated, and the head effect is obvious, which greatly promotes the journey of traditional publishing units to digital publishing. In this paper, visual analysis software (CiteSpace) is used to visually analyze the academic literature on online education and related publishing fields collected in CNKI database from 2019 to 2022, and relevant knowledge graphs are drawn and analyzed from the perspectives of publication volume trend, co-occurrence of the cooperative relationship of research institutions, co-occurrence of the cooperative relationship of authors and co-occurrence of keywords, and then the development trend and research hotspots in the field of online education publishing in China are discussed and studied, and the existing problems and phenomena are summarized and sorted out. The suggestions and strategies for the future development path of online education in China are helpful to sum up experience, so as to provide certain references for the further development of the research of digital publishing industry and online education.