技术理性与价值理性的审视
Technical Rationality and Value Rationality Review

在智媒时代，人工智能进入新闻传播行业。在此背景下，人工智能与虚拟图像技术促成了AI主播的产生。随着AI主播在新闻传播领域的应用，引发了AI主播在新闻传播领域伦理问题的追问。本文通过工具理性对AI主播进行价值辨析，进一步对AI主播进行伦理审视，对于AI主播在新闻传播领域中所导致的主体性缺失问题、受众认识问题、报道责任界定问题进行讨论。以期能够避免由工具带来的技术恐慌，营造人文与技术和谐共存的媒体环境。
In the era of intelligent media, artificial intelligence has entered the news and communication industry. In this context, artificial intelligence and virtual image technology contribute to the generation of AI anchors. With the application of AI anchors in the field of news communication, AI anchors have raised ethical questions in the field of news communication. This paper starts the value analysis of AI anchors through tool rationality, further conducts the ethical review of AI anchors, and discusses the lack of subjectivity, audience awareness and definition of reporting responsibility caused by AI anchors in the field of news communication. In order to avoid the technical panic brought by the tools and create a media environment of harmonious coexistence of humanity and technology.