基于多感官互动的商业展示空间设计——以南京市万象天地为例
Design of Commercial Exhibition Space Based on Multi-Sensory Interaction—Taking Wanxiangtiandi in Nanjing as an Example

商业空间展示交互设计是当今商业环境中引人注目的领域之一。传统的展示方式已经无法满足现代消费者对于个性化及多维度互动体验的需求，因此商业空间需要更具创新性的互动展示设计显得尤为重要。本文以南京市万象天地为例，旨在探索基于多感官互动体验的商业展示空间设计，为商业空间设计和运营提供创新的思路。在南京市，万象天地作为一座知名商业综合体，一直以来都以其独特的展示和互动体验备受关注。通过分析万象天地的展示方式、交互设计和用户反馈，本文旨在深入了解多感官互动体验在商业空间中的应用效果，并从中汲取灵感和经验，为商业展示空间设计的实践和研究提供切实可行的方案。
Interactive design for commercial space displays represents a captivating realm within the contemporary business milieu. Conventional display techniques have fallen short of satisfying the modern consumer’s appetite for personalized and multidimensional interactive encounters. Consequently, it becomes paramount for commercial spaces to seek out more ingenious and inventive interactive display designs. In this study, we embark on an exploration of commercial display space design, drawing inspiration from the multi-sensory interactive experience, using Wanxiangtiandi in Nanjing as a prime exemplar. Renowned for its distinctive display and interactive encounters, Wanxiangtiandi, as a prominent commercial complex in Nanjing, has garnered considerable attention. By meticulously scrutinizing Wanxiangtiandi’s display modalities, interaction design, and user feedback, the present inquiry endeavors to uncover the impact of multi-sensory interactive experiences within commercial spaces. Subsequently, we aim to extract invaluable insights and practical solutions from this analysis, which can be applied to both the practical implementation and scholarly exploration of commercial display space design.