传统文化在现代插画设计中的应用
The Application of Traditional Culture in Modern Illustration Design

随着时代的发展、科技的进步，插画作为一种文化类型正在与时俱进，现代插画打破了传统的插画领域，为插画艺术提供了新的创意。在商业插画发展迅速的同时，也导致了传统文化插画的缺失。本文根据中国的传统节日——春节，创作出系列动态插画。在年味变淡的环境下，借助数字化手段，让传统习俗展现出新的魅力，促进人们对春节传统习俗的进一步了解，保持心底对春节的憧憬。通过中国传统元素与插画设计的结合，增强插画的整体效果，使插画更具有文化吸引力，并提高插画的整体质量水平。本文着重于研究传统文化在现代插画设计中的应用。
With the continuous development and progress of the times and science, illustration as a cultural form is advancing with the times. Modern illustration breaks the traditional illustration field and provides new creativity for illustration art. With the rapid development of commercial illustration, it also leads to the lack of traditional cultural illustration. This paper creates a series of dynamic illustrations based on the Chinese traditional festival—Spring Festival. In the light of the New Year, with the help of digital means, traditional customs show new charm, promote people’s further understanding of the traditional customs of the Spring Festival, and keep the longing for the Spring Festival in the bottom of my heart. Through the combination of traditional Chinese elements and illustration design, the overall effect of illustration is enhanced, the illustration is more culturally attractive, and the overall quality of illustration is improved. This paper focuses on the application of traditional culture in modern illustration design.