基于大数据的我国冰雪旅游产业融合发展策略研究
Research on the Integrated Development Strategy of My Country’s Ice and Snow Tourism Industry Based on Big Data

随着大数据时代的到来，基于大数据的研究在各个领域展现了广阔的应用前景。本研究旨在探讨基于大数据的我国冰雪旅游产业融合发展策略，以提升冰雪旅游产业的竞争力和可持续发展能力。研究利用大数据分析技术深入挖掘和分析数据，以了解市场需求、消费者行为、资源分布等关键信息。同时，我们还回顾了国内外相关理论和研究成果，发现现有研究中存在的遗漏之处，并提出了本研究的研究价值。基于大数据相关理论，提出冰雪旅游产业与其他相关产业融合发展的模式研究。通过分析不同产业的融合效应和互补性，为冰雪旅游产业的深度融合提供了策略和建议。
With the advent of the era of big data, research based on big data has shown broad application prospects in various fields. This study aims to explore the integrated development strategy of my country’s ice and snow tourism industry based on big data, so as to enhance the competitiveness and sustainable development ability of the ice and snow tourism industry. The research uses big data analysis technology to deeply mine and analyze data to understand key information such as market demand, consumer behavior, and resource distribution. At the same time, we also reviewed the relevant theories and research results at home and abroad, found the omissions in the existing research, and proposed the research value of this study. Based on the theory of big data, we proposed that the integrated development of ice and snow tourism industry and other related industries model research. By analyzing the integration effect and complementarity of different industries, strategies and suggestions are provided for the deep integration of the ice and snow tourism industry.