“Z世代”背景下旅游产品优化研究
Research on Tourism Product Optimization under the Background of “Generation Z”

不同世代会有不同的消费观念和消费特征，伴随着互联网成长的“Z世代”正在崛起，现如今，我国拥有2.33亿“Z世代”人口，他们正在逐渐成为消费市场的消费主力，并且在向社会各界展示着他们巨大的消费潜力。本文通过探究“Z世代”人群的依赖网络等消费特征和追求个性等旅游偏好，找出现有旅行社和OTA平台提供的旅游产品在“Z世代”视角上存在的不足，针对产品吸引力、营销宣传等问题提出相应的旅游产品优化策略。
Different generations will have different consumption concepts and consumption characteristics, along with the growth of the Internet “Generation Z” is rising, now, China has 233 million “Genera-tion Z” population, they are gradually becoming the main consumer of the consumer market, and in the community to show their huge consumption potential. By exploring the consumption char-acteristics of “Generation Z” people relying on the Internet and the pursuit of personality, this paper finds the deficiencies in the perspective of tourism products in “Generation Z” provided by travel agencies and OTA platforms, and puts forward corresponding tourism product optimization strategies for the problems of product attraction and marketing publicity.