对立与统一视角下的产品符号隐喻修辞
The Metaphoric Rhetoric of Product Symbols from the Perspective of Opposition and Unity

本文利用设计符号学及哲学辩证法的相关理论，对符号隐喻修辞的产品设计进行研究，并通过分析产品隐喻修辞中修辞格两造的辩证关系，得出隐喻的统一性表现在喻体与本体的相似性联系与最终的产品设计统一文本中；隐喻的对立性表现在隐喻两造的系统独立性与文化背景差异上的结论。隐喻修辞中两造的统一使对立呈现、两造的对立使统一生动，对立与统一相互作用。本文为产品修辞理论的研究和发展提供了哲学基础的视角。
This article utilizes theories from semiotics and dialectical philosophy to study metaphorical rhetoric in product design. By analyzing the dialectical relationship between the two aspects of rhetorical figures in metaphorical rhetoric, the article concludes that the unity of metaphor is manifested in the similarity between the vehicle and the tenor, as well as in the final unified textual design of the product. The oppositional nature of metaphor is demonstrated through the independent systems of the two aspects in metaphorical rhetoric and the differences in cultural backgrounds. The unity of the two aspects in metaphorical rhetoric presents opposition, while the opposition of the two aspects enlivens unity, thus illustrating their mutual interaction. This article provides a philosophical perspective that serves as a foundation for the study and development of rhetorical theory in product design.