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Design 2023
如何推进乡村振兴:媒介实践视角下乡村短视频的空间生产和叙事策略研究
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Abstract:
随着乡村振兴战略的持续深入,乡村短视频成为展示乡村风貌、体现乡村文化的重要窗口,从媒介实践视角深入把握乡村短视频的空间生产和叙事策略,有利于扎实提升乡村短视频质量。本研究揭示了乡村短视频制作和传播中的重要因素,从空间生产角度,创造丰富的乡村空间形象,传递乡村的自然景观和人文特征等信息;从叙述策略角度,挖掘充分运用不同叙事方式为视频节奏带来的可能性,传递乡村故事的核心内容和价值观,以期为利用乡村短视频助力乡村振兴战略提供参考。
As the strategy of rural revitalisation continues to deepen, rural short videos have become an important window for displaying rural landscape and reflecting rural culture, and an in-depth grasp of the spatial production and narrative strategy of rural short videos from the perspective of media practice is conducive to solidly improving the quality of rural short videos. This study reveals the important factors in the production and dissemination of rural short videos. From the perspective of spatial production, it creates rich spatial images of the countryside and conveys information about the countryside’s natural landscape and humanistic features. From the perspective of narrative strategy, it explores the possibilities of fully applying different narrative modes to the rhythm of the video, conveying the core content and values of the rural story, in order to provide a reference for the use of rural short videos to help the strategy of rural revitalisation.
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