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基于研发和增值服务的双渠道供应链决策研究
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Abstract:
本文构建了一个包含研发努力和增值服务的双渠道供应链模型，分别探讨了在集中决策和分散决策情况下各成员定价策略和利润的变化情况。首先通过构建双渠道供应链博弈决策模型并求解该模型的均衡解，其次在均衡情况下探讨了各系数对于企业定价、需求量和均衡利润的影响，最后通过案例分析验证了模型，分析了研发努力和增值服务对双渠道供应链的影响。我们发现，集中决策时产品价格较分散决策情况时更低，产品的需求量较高，消费者更加希望制造商和零售商进行合作，从而达到供应链利润的最大化。并且，研发努力与增值服务投入一定要保持在一个合适的范围内，否则投入成本过高会给企业造成巨大的成本压力。
This paper constructs a dual-channel supply chain model including R & D efforts and value-added services, and discusses the changes of pricing strategies and profits of each member under centralized decision-making and decentralized decision-making respectively. Firstly, the decision-making model of dual-channel supply chain is constructed and the equilibrium solution of the model is solved. Secondly, the influence of each coefficient on enterprise pricing, demand and equilibrium profit is discussed in equilibrium. Finally, the model is verified by case analysis, and the influence of R & D efforts and value-added services on dual-channel supply chain is analyzed. We found that the price of products is lower and the demand for products is higher under centralized decision- making than under decentralized decision-making situation, and consumers prefer manufacturers and retailers to collaborate to maximize supply chain profits. Moreover, R & D and value-added service investment must be maintained within an appropriate range, otherwise excessively high investment costs will cause huge cost pressure on the enterprise.
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