县域特色产业与康养旅游融合发展研究——以河北省康保县为例
Research on the Integrated Development of County Characteristic Industry and Health Tourism—Taking Kangbao County of Hebei Province as an Example

近几年我国老龄化人口的持续增长，老年人口的消费规模不断扩大，消费水平不断提升，康养旅游应运而生。如今，康养旅游需求已经从单一的观光到满足健康养生、体验民俗文化、参与户外健身活动等需求的升级转变。本文通过SWOT分析法阐述了河北省康保县的特色产业发展现状，又分析了其现阶段存在的问题，并给出了相应建议，有望通过产业融合促进县域经济的转型升级，将县域特色产业优势转化为康养旅游发展优势，从而实现经济的可持续发展。
In recent years, the continuous growth of China’s aging population, the consumption scale of the elderly population has been expanding, the consumption level has been improving, and the health tourism has emerged. Nowadays, the demand for health tourism has changed from a single sight-seeing to meet the needs of health and wellness, experiencing folk culture, participating in outdoor fitness activities and so on. This paper expounds the development status of characteristic industries in Kangbao county of Hebei province through SWOT analysis, analyzes the existing problems at the present stage, and gives corresponding suggestions, which is expected to promote the transformation and upgrading of county economy through industrial integration, and transform the advantages of characteristic industries in county into the advantages of health tourism devel-opment, so as to achieve sustainable economic development.