基于红色景区文旅服务的品牌设计研究
Brand Building Based on Cultural Tourism Service in Famous Resorts in Old Revolutionary Base Area

中国的伟大革命历史已经迎来了第二个百年，给我们留下了许多宝贵的文化等资源财富，但现有的红色旅游发展模式仍比较“传统”，缺乏创新。“小红花”创业团队基于红色景区文旅发展现状，致力于探索红色文旅新业态，采用原创AR导览平台讲解地方红色文化并推广特色农产品，并通过研发线上产品：智能导览App和线下农产品销售方式结合来带动地方经济发展且创造收益。本文旨在通过介绍和分析“小红花”的品牌设计思路与亮点等方面，为红色文旅产业的未来发展模式提供一些新的思路和可能。
China’s great revolutionary history has ushered in the second century, leaving us a lot of valuable cultural and other resources, but the existing red tourism development model is still relatively “traditional”, lacking innovation. Based on the current development of cultural tourism in red scenic spots, the “Little Red Flower” entrepreneurial team is committed to exploring new business forms of red cultural tourism, introducing local red culture and promoting characteristic agricultural products through the original AR-guided platform, and driving local economic development and creating profits by developing online products: intelligent guided apps and offline agricultural product sales methods. This article aims to provide some new ideas and possibilities for the future development mode of red cultural tourism products by introducing and analyzing the brand structure, product design ideas and selling points of “Little Red Flower”.