符号学视角下的三农短视频创作的形意关系——以康仔农人抖音短视频为例
Form-Meaning Relationship of Short Video Creation of Three Farmers from a Semiotic Perspective—Taking Kangzai Farmer Tiktok Short Video as an Example

本文从符号学视角出发，以康仔农人抖音短视频为研究对象，通过内容分析、文本分析探究三农短视频创作的形意关系，运用符号学的理论解析三农短视频的塑造模式、符号构建和现实实践，以实现符号学视角下三农短视频创作的创新。研究发现康仔农人短视频通过筛选具有乡村记忆的视觉符号和听觉符号构建沉浸式乡村生活体验，提出从两个维度改善三农短视频的乡村文化振兴效果的策略，以期为促进乡村文化振兴提供助力。
This paper takes Kangzai Farmer’s Jitterbug short video as the research object from the semiotic perspective, explores the form-meaning relationship of the short video creation of three farmers through content analysis and text analysis, and uses the theory of semiotics to analyze the shaping mode, symbol construction and realistic practice of the short video of three farmers in order to realize the innovation of the short video creation of three farmers from the semiotic perspec-tive. The study finds that Kangzai Farmer short video constructs immersive rural life experience by screening visual and auditory symbols with rural memory, and proposes strategies to improve the rural culture revitalization effect of the short video of three farmers from two dimensions, to provide assistance for promoting rural cultural revitalization.