早期女子越剧博物馆体验设计研究
Research on Experience Design of Early Women’s Shaoxing Opera Museum

随着体验时代的到来让体验一词出现在了各个研究领域当中，人们对体验诉求也越来越高，在展示设计中也不例外。戏曲博物馆是博物馆大类中的一个分支，作为传播戏曲文化而存在，它最终的目的是通过展示使几乎消失在人们生活中的戏曲文化能够被广泛传播。枯燥单一、无趣的展示形式满足不了参观者对展馆体验的需求，直接影响到展示内容的传播，急需通过探索体验设计在戏曲博物馆中的设计策略来解决体验差的问题。本文结合体验设计理念，通过现场调研发现早期女子越剧博物馆的问题并提出“感官提升”“数字化技术提升”“场景营造提升”“峰值提升”四个维度体验提升策略，满足参观者的体验需求。
With the advent of the experience era, the term “experience” has emerged in various research fields, and people’s demand for experience is also increasing, including in display design. The Traditional Chinese Opera Museum is a branch of the museum category that exists as a means of disseminating traditional Chinese opera culture. Its ultimate goal is to promote the widespread dissemination of traditional Chinese opera culture that has almost disappeared from people’s lives through exhibitions. The dull, single and uninteresting exhibition form cannot meet the visitors’ needs for the exhibition hall experience, which directly affects the spread of the exhibition content. It is urgent to solve the problem of poor experience by exploring the design strategy of Experience design in the drama museum. Based on the concept of Experience design, this paper finds out the problems of the early women’s Shaoxing Opera Museum through on-site research and proposes four experience improvement strategies, namely, “sensory enhancement”, “digital technology enhancement”, “scene creation enhancement”, “peak enhancement”, to meet the experience needs of visitors.