新媒体助力乡村产业振兴研究——以四川宜宾为例
Research on New Media Assisting Rural Industry Revitalization—Taking Yibin, Sichuan as an Example

以互联网技术发展为基础的新媒体具有信息传递快、交易成本低的优势，助力乡村振兴成为政府和社会关注的焦点。本文通过实地调研、调查问卷、访谈、文献分析等方法，对宜宾市新媒体在助力乡村产业振兴方面的应用情况进行调查。调查发现新媒体助力乡村产业振兴主要存在四大问题，即农村新媒体人才缺乏、政府扶持力度不够、农民对新媒体的认识不足、农村物流等基础设施落后。据此，文章提出重视引进与培育媒体人才、加强政府部门的引导与管理、合理有效地使用新媒体宣传、完善物流等农村基础设施等建议，以期进一步推进宜宾市在乡村产业发展过程中对新媒体的应用，从而推动乡村振兴进程。
New media based on the development of internet technology has the advantages of fast information transmission and low transaction costs, helping rural revitalization become a focus of attention for the government and society. This paper investigated the application of new media in promoting rural industrial revitalization in Yibin city through methods such as on-site research, survey questionnaires, interviews, and literature analysis. The survey found that there are four main problems in promoting the revitalization of rural industries through new media, namely a lack of talent in rural new media, insufficient government support, insufficient awareness of new media among farmers, and outdated infrastructure such as rural logistics. Based on this, the paper proposed suggestions such as emphasizing the introduction and cultivation of media talents, strengthening the guidance and management of government departments, rational and effective use of new media for promotion, and improving rural infrastructure such as logistics, in order to further promote the application of new media in the development of rural industries in Yibin city and promote the process of rural revitalization.