融媒体时代电视新闻主题报道的创新策略研究
An Innovation Strategy Research on the TV News Theme Reporting in the Era of Media Convergence

当今新闻时代已经进入融媒体时代，电视新闻主题报道如何进行创新探索才能在融媒改革浪潮中依然保持生命力，是当代媒体人必须思考的时代课题。从近几年的电视新闻主题报道情况来看，电视新闻主题报道依然存在内容与形式太过陈旧且互动传播不足的情况。本文力图通过分析当前电视新闻主题报道存在的困境，进而从内容表达、形式创新、传播融合三个方面深入探究，对当下电视新闻主题报道进行创新策略研究，在媒介融合环境下进一步增强电视新闻主题报道的丰富性与传播力。
Today’s news era has entered the era of media convergence, how does the TV news theme reporting keep alive in the current reform wave of media convergence is the contemporary topic for the people in the media now. Based on the situation of TV news theme reporting these years, the reporting’s contents and forms are still quite obsolete, and it lacks enough interactive transmission. This text plans to analyze the current predicament in the TV news theme reporting, and make deep and innovative research on three sides, which are content expression, forms innovation and broad-cast convergence, to strengthen the richness and communication power of TV news theme reporting in the environment of current media convergence.