抖音平台医学科普类健康传播短视频研究
Research on Short Videos of Medical Science and Health Communication on TikTok Platform

在打造全民健康的时代背景下，如何对民众开展健康科普越发重要。健康类短视频的大量生产与传播让健康传播有了新的方向，对我国健康传播事业的发展和健康中国的建设具有重要意义。本文将以抖音平台医学科普类短视频作为研究对象，研究在生产、传播中的特点，发现其在抖音平台传播中的现有问题，并针对现状提出规范健康类短视频的解决方案。
In the context of building national health, how to carry out health science popularization for the public is more and more important. The mass production and dissemination of short health videos have given health communication a new direction, which is of great significance to the development of health communication and the construction of healthy China. This paper will take short videos of medical science popularization on TikTok platform as the research object, study their characteristics in production and communication, find existing problems in communication on TikTok platform, and propose solutions to standardize short health videos based on the current situation.