景区品牌营造下的导视系统设计
Scenic Area Branding under the Design of the Guide System

目的：研究景区导视系统设计对景区品牌营造的具体作用。方法：以导视设计的概念为基础，从景区导视系统的基本功能与重要性出发，分析景区导视系统设计的形象展示性，环境联接性和品牌关联性等层面，探讨导视设计对景区品牌营造的助力。结果：通过概念分析，总结出景区导视系统的设计策略，并结合实例推导了完整的导视系统优化方案。结论：导视系统设计在现代社会中的应用非常广泛，现代社会复杂的空间结构使得导视系统成为必不可少的公共设施之一。其中，景区导视系统除了有引导、说明、指示的基本功能以外，还能够推动景区品牌形象展示，营造景区整体的品牌氛围，通过对景区导视系统的优化升级，能够提升景区商业竞争力与形象魅力，为导视系统设计的实践应用提供新的思考方向，联接导视系统设计与品牌设计，引领导视系统设计的创新发展。
Objective: To study the specific role of scenic area guide system design on the creation of scenic area brand. Methods: Based on the concept of guide design, we analyze the image display, environmental connectivity and brand relevance dimensions of scenic area guide system design from the basic function and importance of scenic area guide system, and explore the help of guide design for scenic area brand creation. Results: Through conceptual analysis, the design strategy of scenic area guide system is summarized, and a complete guide system optimization scheme is deduced with examples. Conclusion: The design of the guidance system is widely used in modern society, and the complex spatial structure of modern society makes the guidance system one of the essential public facilities. In addition to the basic functions of guidance, description and instruction, the scenic guide system can also promote the brand image display of scenic spots and create the overall brand atmosphere of scenic spots. Through the optimization and upgrading of the scenic spot guidance system, it can enhance the commercial competitiveness and image charm of the scenic spot, provide a new thinking direction for the practical application of the guidance system design, connect the guidance system design and brand design, and lead the innovative development of the visual system design.