面向冲突需求的产品设计与意象感知研究
Research on Product Design and Conflict Image Perception in Response to Conflicting Demands

本课题针对当前市场中出现的“冲突需求”以及其在产品中的表现进行了深入探索。首先，通过调查研究市场中的产品与用户感知情况，以连衣裙为研究对象，在一对冲突意象词的约束下，通过统计学分析，明确了用户的意象感知比较与冲突感知的关系，定义了冲突需求与冲突意象的相关概念。其次，将连衣裙款式细化成零部件的形式，探索了各设计要素对于产生“冲突意象”的影响。实验结果显示，不同的设计要素对冲突意象两端的意象具有不同的影响效果，当这些要素达到平衡时，用户即可感知到冲突。最后，分析了这一新需求产生的时代背景和人文因素，并阐述了这一概念在实际应用中所面临的机遇和挑战。
This study conducts an in-depth exploration of the “conflict demands” emerging in the current market and their manifestation in products. Firstly, by investigating and researching the market’s products and user perceptions, this paper focuses on dresses as the research subject. Under the constraint of a pair of conflicting perceptual terms, the relationship between users’ comparative perception of imagery and conflict perception is clarified through statistical analysis, and the concepts of conflict demands and conflict perceptual image are defined. Secondly, this study refines dress styles into components and explores the influence of various design elements on the generation of conflict perceptual images. Experimental results demonstrate that different design elements have varying effects on the two ends of conflict perceptual images, and when these elements achieve balance, users can perceive the conflict. Finally, this paper analyzes the histor-ical background and cultural factors that give rise to this new demand, and discusses the opportunities and challenges associated with implementing this concept in practical applications.