中国传统文化符号的博物馆文创设计应用研究——以铜奔马为例
A Study on the Application of Chinese Traditional Cultural Symbols in the Design of Museum Cultural Creations—Taking the Bronze Galloping Horse as an Example

中国传统文化符号具备鲜明的民族特色，通过不同的文化形态来展现中华民族文明、风俗、精神，凝聚着中华优秀传统文化与灿烂的文化成果。博物馆文物是中国传统文化的代表和缩影，博物馆文物衍生出的文创产品是有中国特色的传统文化符号。本文通过博物馆文创设计的角度，以甘肃省博物馆文物铜奔马作为研究对象，对博物馆文创设计本土化的意义进行阐释，并提炼出博物馆文创设计的要素，探究文物铜奔马在博物馆文创设计应用中符合消费者青睐的要素。
Traditional Chinese cultural symbols have distinctive national characteristics and show the civilisation, customs and spirit of the Chinese nation through different cultural forms, uniting the excellent traditional Chinese culture and splendid cultural achievements. Museum relics are the representatives and epitome of Chinese traditional culture, and the cultural and creative products derived from museum relics are traditional cultural symbols with Chinese characteristics. Through case studies and documentary analysis, this paper takes the bronze prancing horse, a cultural relic from the Gansu Provincial Museum, as the object of study, to explain the significance of the localisation of museum cultural creation, and to extract the elements of museum cultural creation design, and to explore the reasons why the bronze prancing horse meets consumer favour in the application of museum cultural creation design.