浅析快看漫画以社群为中心IP生态圈营造和发展建议
A Brief Analysis of the Creation and Development Suggestions of the Community-Centered IP Ecosystem of Kuaikan Comics

近年来，随着数字阅读技术的快速兴起，传统漫画业也逐步摆脱原有以纸质媒介为载体的传播方式，辅以互联网+、大数据运营等技术的崛起，衍生出一系列以漫画为首要内容的APP。快看漫画自上线以来备受关注，其能在同类型漫画应用软件中脱颖而出，依托原有的高质量作品外，其自营IP生态圈的打造以及用户社群文化圈层的设立都处于行业开辟者的地位。本文通过个案分析的方式对快看漫画APP进行探寻，以期寻求其阅读IP生态圈营造方式并探寻用户社群文化圈层在IP打造中的作用，并对快看阅读平台的IP形象打造与维护以及稳固用户群体提供发展建议。
In recent years, with the rapid rise of digital reading technology, the traditional cartoon industry has gradually got rid of the original communication mode based on paper media. Supplemented by the rise of Internet+, big data operation and other technologies, a series of apps with comics as the primary content have been derived. Kuaikan Comic has attracted much attention since its launch. It can stand out in the same type of comic application software. Relying on the original high-quality works, it is in the position of a pioneer in the industry through the creation of its own IP ecosystem and the establishment of a user community culture circle. Through case analysis, this paper explores the APP of Kuaikan Comics, in order to find the way to build its reading IP ecosystem and explore the role of user community culture circle in IP building, and provides development suggestions for the building and maintenance of the IP image of Kuaikan reading platform and the stability of user groups.