The travel industry is witnessing rapid changes due
to the advent of digital technologies. Traditional travel enterprises face
challenges from online travel agencies, sharing economy platforms, and new
customer expectations. As a result, adapting to the digital age has become a
necessity for their survival. This paper discusses the development path and
related countermeasures of the digital transformation of tourism enterprises. In the literature review, the concept and significance of digitalization,
industrial transformation and tourism digital transformation are
analyzed. In the description of the evaluation index selection, the evaluation
index of the digital development level of the tourism enterprises is
determined, and the evaluation method of the entropy value method and the grey
relative correlation degree analysis are introduced. Through data calculation
and result analysis, the digital level and contribution of China’s
tourism industry is evaluated. In the restriction analysis, the paper focuses
on the constraints of online tourism, sustainable development, infrastructure, development potential and information technology
level. Finally, the key measures to
strengthen customer demand insight, strengthen the construction of information
technology infrastructure, promote the application and innovation of new
technologies, and strengthen the development of social responsibility projects
are put forward in the path selection and countermeasures. This study has
important guidance for promoting the digital transformation and sustainable
development of tourism.
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