全媒体时代主题出版融合发展的创新之路
The Innovative Road of Integrated Development of Theme Publishing in the All-Media Era

在全媒体时代，媒体融合的不断深入为传统出版业的发展注入了新的生机与活力，出版业纷纷探索融合发展的路径。主题出版也顺应时代发展潮流，在融合发展的探索中积累了一些经验。文章对主题出版的市场状况、产业链主体、产品形态和营销模式进行了重点分析，并从搭建资源平台、依托技术创新、建设营销推广新模式等角度探讨了主题出版融合发展的新路径，推动主题出版朝着数字化、融合化的方向持续发展。
In the all-media era, the continuous deepening of media integration injects new vitality into the development of the traditional publishing industry, and the publishing industry is exploring the path of integrated development. Theme publishing also follows the trend of The Times and has accumulated some experience in exploring integrated development. This article focuses on analyzing the market situation, industry chain subjects, product forms, and marketing models of theme publishing, and discusses new paths for the integrated development of theme publishing from the perspectives of building resource platforms, relying on technological innovation, and constructing new marketing and promotion models, promoting the continuous development of theme publishing towards digitization and integration.