零售业企业数字化转型与价值共创——以海澜之家为例
Digital Transformation and Value Co-Creation of Retail Enterprises—A Case Study of HLA

本文以服装零售业龙头企业海澜之家为例，探索其数字化转型对企业价值的影响。发现海澜之家数字化转型通过组织结构变革塑造企业环境，提高了公司的研发能力和全要素生产率；数字化转型通过信息技术运用降低资源错配，加速了资金使用效率和研发效率；数字化转型通过营销渠道布局拓宽市场边界，提升了公司营销水平和盈利水平；数字化转型通过供应链整合驱动企业与消费者价值共创，加强了公司库存管理和市场地位。通过本文研究，对零售行业企业数字化转型的价值创造机理和效果予以反映，有助于更好把握零售企业数字化转型。
This paper takes HLA, a leading apparel retailer, as an example to explore the impact of its digital transformation on corporate value. It is found that HLA’s digital transformation has shaped the corporate environment through organizational change, improving the company’s R&D capability and total factor productivity; digital transformation has reduced resource mismatch through the use of information technology, accelerating the efficiency of capital use and R&D; digital transformation has broadened the market boundaries through the layout of marketing channels, enhancing the company’s marketing and profitability; and digital transformation has driven the enterprise through supply chain integration and consumer value co-creation, which strengthens the company’s inventory management and market position. Through the research in this paper, the value creation mechanism and effect of digital transformation of retail industry enterprises are reflected, which helps to better grasp the digital transformation of retail enterprises.