数字虚拟展学习者共创动机影响因素研究
A Study on Influencing Factors of Learners’ Co-Creation Motivation in Digital Virtual Exhibition

本文从共创行为和动机因素入手，建立数字虚拟展环境下影响参展学习者共创行为的影响因素模型，本研究从ARCS动机类别的注意、相关、信心、满意四个层面对共创行为因素进行了探讨，对33名参加此次数字展共同创建的2022届毕业生进行了问卷调查，并利用SPSS26.0和spss等软件对有效数据进行了分析。结果表明，在共创数字虚拟展过程中，学习者的注意因素、信心因素和满意因素对共创行为有显著影响，其中信心因素和满意因素正向影响学习者的共创行为。基于这些结果，本研究促进实现参展学习者共创行为的积极性，更有利于实现利益相关方之间的动态共创活动和良性循环。
This paper starts with co-creation behavior and motivation factors, and establishes a model of influencing factors that affect exhibitors’ co-creation behavior in a digital virtual exhibition environment. Discussions were conducted, and a questionnaire survey was conducted on 33 graduates of the class of 2022 who participated in the co-creation of this digital exhibition, and valid data were analyzed using software such as SPSS26.0 and spss. The results show that in the process of co-creating digital virtual exhibitions, learners’ attention factors, confidence factors and satisfaction factors have a significant impact on co-creation behavior, and confidence factors and satisfaction factors positively affect learners’ co-creation behavior. Based on these results, this study promotes the enthusiasm of participating learners in co-creation behavior, and is more conducive to the realization of dynamic co-creation activities and a virtuous circle among stakeholders.