上汽集团的机遇与挑战——基于SWOT-AHP分析
Opportunities and Challenges of SAIC—Based on SWOT-AHP Analysis

近年来，可持续发展理念逐渐成为共识，环保问题也得到国家的重视。在“双碳”背景下，新能源汽车再度成为热门话题。基于此，本文采用案例研究法，以上汽集团为案例，使用SWOT-AHP方法对其进行分析，首先运用SWOT分析法对上汽集团的优势、劣势、机会和威胁进行了总结，接着使用AHP分析法选择适合上汽集团的发展策略，根据分析结果可知，上汽集团应以劣势–机会策略为主，以优势–机会策略、劣势–威胁策略和优势–威胁策略为辅，并分别为四种不同的组合策略提出了相对应的建议。
In recent years, the concept of sustainable development has gradually become a consensus, and environmental protection issues have also received national attention. Under the background of “double carbon”, new energy vehicles have once again become a hot topic. Based on this, this paper adopts the case study method, taking SAIC as a case, and analyzes it by SWOT-AHP method. Firstly, it summarizes the strengths, weaknesses, opportunities and threats of SAIC, and then selects the development strategy suitable for SAIC by AHP. According to the analysis results, SAIC should focus on the weakness-opportunity strategy, supplemented by the strength-opportunity strategy, weakness-threat strategy and strength-threat strategy, and put forward corresponding suggestions for four different combination strategies.