Scalability is the process of rapidly expanding a
startup’s number of customers and profitability. There are, however, only a few
studies on this process, despite the large number of startups, their relevance
to the economy and, on the other hand, the low survival rate in this segment.
The objective of this study is to develop a conceptual framework that
identifies possible variables that contribute to the scalability process in
startups. To address this objective, a systematic literature review and
subsequent identification of relevant categories were conducted. Consequently,
six categories were identified, and the relationships among them constituted a
conceptual framework. This framework shows that the existence of a scalable
business model, managed with resource orchestration and data-driven decision-making
integrated into a monitored business environment, can lead to accelerated
growth or scalability. Thus, the startup can reach the development stage
required to receive investments considered essential for scaling or its
accelerated growth.
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