基于外部环境下网上零售额影响因素分析
Analysis of Influencing Factors of Online Retail Sales Based on External Environment

现今，网上零售对消费的拉动作用愈发明显，已然成为一个新的经济增长点。文章以外部环境为基础，取用2021年31个省的截面数据，从中提取出人均地区消费支出、电子商务交易规模、快递业务量和人均地区生产总值这四个经济指标作为解释变量，以网上零售额作为被解释变量，并将其与国家统计局发布的国民经济指标相对应，再利用STATA软件进行分析。最后分析结果得出人均地区消费支出和快递业务量与网上零售额显著正相关，最后依此提出相关建议。
Nowadays, online retail has become a new economic growth point as it plays an increasingly important role in driving consumption. Based on the external environment, this paper takes the sectional data of 31 provinces in 2021, from which four economic indicators per capita regional consumption expenditure, e-commerce transaction scale, express delivery business volume and per capita gross regional product are extracted as explanatory variables, and online retail sales as explained variables, which correspond to the national economic indicators released by the National Bureau of Statistics. Then STATA software was used for analysis. The final analysis results show that per capita regional consumption expenditure and express business volume are significantly positively correlated with online retail sales. Finally, relevant suggestions are put forward based on this.