商誉对企业EVA价值估值的影响——以国新文化为例
The Influence of Goodwill on EVA Valuation of Enterprises—Taking Guoxin Culture as an Example

上市公司为产生规模经济效应、带来市场权力效应、节约交易费用等，大部分会采取并购目标企业的方式，取得目标企业的控制权，从而形成商誉。而在企业EVA价值的评估中，商誉对企业的EVA值通常会产生一定的影响。本文拟从商誉对企业EVA价值估值的影响角度出发，以国新文化2017~2022年年报的相关数据为例，运用EVA价值估值法检验假设，论证上市公司商誉对EVA价值估值的影响，并发现商誉与EVA值呈正相关，商誉减值损害了企业的经济利益。
In order to produce the effect of scale economy, bring market power effect and save transaction costs, most of the listed companies will adopt the way of acquiring the target enterprises to obtain the control of the target enterprises, so as to form goodwill. In the evaluation of enterprise EVA value, goodwill usually has a certain impact on the EVA value of enterprises. From the perspective of the influence of goodwill on the EVA value valuation of enterprises, taking the relevant data of Guoxin Culture’s annual report of 2017~2022 as an example, the EVA value valuation method is used to test the hypothesis and demonstrate the influence of the goodwill of listed companies on the EVA value valuation of enterprises, and the goodwill impairment damages the economic interests of the enterprise.