高校德育教育品牌建设初探——以南宁学院为例
On the Brand Construction of Moral Education in Universities—Taking Nanning University as an Example

《国家中长期教育改革和发展规划纲要(2010~2020年)》提出的“创新德育形式，丰富德育内容，不断提高德育工作的吸引力和感染力，增强德育工作的针对性和实效性”的根本任务，就要有针对性地凝练、培育和建设学校的德育教育品牌，探索出一条符合学校人才培养目标、学校办学特色和学生生情的德育品牌建设路径。德育教育品牌建设是一项系统工程，要转变思路，统揽全局，进行资源的有效整合，强化德育教育品牌建设的战略意识，建立和健全品牌运行机制和提高品牌建设理论研究和队伍的专业化发展。
The fundamental task proposed in the “Outline of the National Medium and Long Term Education Reform and Development Plan (2010~2020)” is to innovate the forms of moral education, enrich the content of moral education, continuously improve the attractiveness and appeal of moral education work, and enhance the pertinence and effectiveness of moral education work. It is necessary to condense, cultivate, and build the school’s moral education brand in a targeted manner, and explore a path that meets the school’s talent cultivation goals The moral education brand construction path is based on the characteristics of the school and the students’ emotions. The construction of moral education brand is a systematic project that requires changing thinking, taking overall responsibility, effectively integrating resources, strengthening strategic awareness of moral education brand construction, establishing and improving brand operation mechanisms, and improving the theoretical research and professional development of brand construction teams.