融媒体时代大学生网络文化消费现状探析
An Analysis of the Current Situation of College Students’ Online Consumption Culture in the Era of Integrated Media

随着多媒体技术的发展和互联网的普及，融媒体技术应运而生，网络文化消费层出不穷。大学生作为乐于并积极接触新鲜事物的特殊群体，深受网络文化消费的影响。通过问卷调查法和半结构式访谈法发现融媒体时代大学生网络文化消费呈现内容多样性、消费非理性和无序化等特点，以及出现一些不良影响。因此，要积极引导大学生树立正确的网络文化消费观，需要政府、社会和高校形成合力，共同营造良好的网络文化消费环境，让大学生合理利用网络文化资源，助力大学生成长成才。
With the development of multimedia technology and the popularization of the Internet, integrated media technology has emerged, and online cultural consumption is constantly emerging. College students, as a special group who are willing and actively exposed to new things, are deeply influenced by the consumption of online culture. Through questionnaire survey and semi-structured interview methods, it was found that the online cultural consumption of college students in the era of integrated media presents characteristics such as content diversity, irrational consumption, and disorder, as well as some negative effects. Therefore, to actively guide college students to establish a correct view of online cultural consumption, it is necessary for the government, society, and universities to form a joint effort to create a good online cultural consumption environment, enable college students to make reasonable use of online cultural resources, and help them grow and become successful.