高校图书馆漫画类红色文献的选择与阅读推广实践探索——以漫画党史为例
Selection of the Red Literature of Comics Genre and Exploration on Its Reading Promotion Practices in University Libraries—A Case Study of Comic CPC History

高校图书馆开展红色文化的阅读推广具有非常重要的意义，但传统的推广模式有待进一步改进。文章采用文献调研、内容分析、问卷调查等方法，以漫画党史为例，探讨了漫画类红色文献在高校进行阅读推广的可行性和必要性，并进行了相应的实践探索。高校在进行漫画类红色文献的阅读推广时，应选择内容严谨优质、画风多彩优美、分镜新颖流畅的作品，同时可从以下3个方面具体实施：开展深度合作，创新推广模式；聚焦网络推广，适应时代需求；坚守传统形式，打造特色品牌。
It is of critical significance for university libraries to promote the “red culture reading”. However, the traditional mode of promotion needs considerable improvement. With a case study of the comic CPC history, this essay employs means of literature research, content analysis and questionnaire survey to explore the feasibility and necessity of reading promotion of red literature of comics genre in universities, and conducts corresponding practical exploration. When promoting the reading of red literature in universities, works selected should present accurate content with high-quality, diverse and refined drawing style, as well as refreshing and smooth storyboard. At the same time, universities can promote reading from the following three aspects: carry out in-depth cooperation and innovate the promotion mode; focus on network promotion and adapt to the needs of the times; adhere to the traditional form and create a distinctive brand.