数字技术赋能我国邮票文化创新发展研究
Digital Technology Enabling Chinese Stamp Culture Innovation and Development Research

邮票作为记录、展示、传播一个国家经济、政治、文化的重要载体，被誉为“国家名片”。随着互联网、大数据、人工智能等新兴信息技术的迅速崛起，数字技术与邮票文化的融合已是大势所趋，并形成了独特的经济、文化、审美价值。通过分析我国邮票文化的演变历程，对邮票文化的价值进行深入思考，探索数字技术与邮票的结合方式，坚持科技赋能邮票文化，创新邮票艺术展现形式、开发邮票设计样式形态，从而推进我国邮票文化有序蓬勃发展。同时，依托数字媒体网络平台，发挥我国邮票文化信息传播媒介作用，进一步扩大对外文化交流与传播，增强国家文化软实力。
As an important carrier to record, display and spread a country’s economy, politics and culture, stamps are known as “national business cards”. With the rapid rise of emerging information technologies such as the Internet, big data and artificial intelligence, the integration of digital technology and stamp culture has been the general trend, and has formed a unique economic, cultural and aesthetic value. Based on the analysis of the evolving course of Chinese stamp culture, deeply consider the value of stamp culture, explore the combination of digital technology and stamp, adhere to enabling stamp culture through science and technology, innovate stamp art and the development of stamp design patterns, so as to promote the orderly and vigorous development of Chinese stamp culture. At the same time, relying on the digital media network platform, we will give full play to the role of Chinese stamp cultural information media, further expand foreign cultural exchange and communication, and enhance the soft power of national culture.