概念整合视角下网络流行语“塌房”的语义研究
On the Meaning Construction of the Internet Buzzword “Tafang” from the Perspective of Conceptual Blending

近年来，公众人物形象不断坍塌，“塌房”一词也成为了网络流行语。文章运用概念整合理论阐释了“塌房”一词的语义演变过程。“塌房”本义是“坍塌的房子”，与“负面新闻”通过双域型概念网络整合后产生了“影响力大的负面新闻”这一意义，通过转喻获得“因负面新闻而人设坍塌”和“人设坍塌的”这两个意义。
The scandals of celebrities have been exposed from time to time which goes against their public personas. The term “tafang” has become an Internet buzzword. This paper analyzes the semantic evolution of the term “tafang” on the basis of the conceptual blending theory. The original meaning of “tafang” is “collapsed house”. “Tafang” can refer to “influential negative news” by a double- scope blend with “negative news”. The other two senses of “tafang”, like “ruin one’s reputation due to negative news” and “people whose reputation is ruined”, are obtained through conceptual metonymy.