效果导向视域下汉字在古代越南的传播
The Spread of Chinese Characters in Ancient Vietnam from the Perspective of Effect Orientation

汉字作为越南文字史上富有深刻影响力的文字，在越南的发展中起到了非常重要的作用。本文以传播效果为导向，分析汉字在古代越南的传播、传播效果以及影响传播效果的因素，并从传播效果视域下总结汉字在古代越南的传播造成的文化影响。
Chinese characters, as a deeply influential character in the history of Vietnamese writing, have played a very important role in the development of Vietnam. Guided by the communication effect, this paper analyzes the communication of Chinese characters in ancient Vietnam, the communication effect and the factors affecting the communication effect, and summarizes the cultural influence caused by the communication of Chinese characters in ancient Vietnam from the perspective of the communication effect.