新文科背景下工商管理学科专业建设研究——以广东培正学院为例
Research on the Professional Construction of Business Administration under the Background of New Liberal Arts—Taking Guangdong Peizheng University as an Example

新文科建设背景下，专业是基础，特色是颜面，创新是动力，师资是关键。对广东培正学院省级一流专业建设优化进行了深入思考。进一步推进学科内涵建设，优化专业结构，积极融入粤港澳大湾区建设，建立与地方产业体系相对接、以产教融合、校政企合作为抓手，构建特色鲜明、优势互补的产学深度融合的协同育人机制，开拓新型应用型本科专业的可持续发展新路径。
Under the background of new liberal arts construction, specialty is the foundation, feature is the face, innovation is the driving force, and teachers are the key. The construction and optimization of the first-class Guangdong Peizheng College specialties at the provincial level were deeply considered. To further promote the construction of the connotation of the discipline, optimize the professional structure, actively integrate into the construction of the Guangdong-Hong Kong-Macao Bay Area, establish the connection with the local industrial system, take the integration of industry and education, and the cooperation between the school, government and enterprises as the key points, to construct the mechanism of cooperation education with distinctive features and complementary advantages, and to open up a new path of sustainable development for the new-type application-oriented undergraduate major.