基于大数据分析的精准智能服务平台设计——“校叮当”小程序开发
Design of Precise Intelligent Service Platform Based on Big Data Analysis—Development of “School Ding Dang” Mini Program

在信息化时代中，各类的新兴应用和新资讯不断冲击着市场，而微信小程序依靠着其低成本、高效率的特点成为越来越多用户的首选。另一方面，大学校园是一个极具发展潜力和广阔前景的市场，它一直是商家、企业和创业者们争相抢夺的对象。如何将线上线下相结合，以大学校园潜在的需求为基础，建立多功能校园服务平台，是未来的新兴发展趋势。以此为出发点，我组选择基于大数据分析，设计精准智能服务平台，即“校叮当”小程序，从内容、技术、经营模式和宣传策略等方面进行创新，实现自身价值，将校园内的各类服务相整合，提高服务效率；通过数据分析和智能管理等技术手段，减少人力成本，实现长足发展；促进校园文化建设，增强学生的社交能力和文化素养；满足高校大学生群体日常需求，提升校内市场的经济生产力。经过探讨与更新，利用创新的思维和现代化信息平台所构建的“校叮当”的内部功能从单一的跑腿服务转化为多元化的服务功能，以此推动高校内校园服务的管理模式革新，包括二手交易、校园论坛、课程管理等，并且对功能进行进一步细分，让其能够支持多样化的业务场景，从而有助于满足用户的不同需求。
In the information age, various emerging applications and new information are constantly impact-ing the market, and WeChat mini-programs have become the first choice of more and more users relying on their low cost and high efficiency. On the other hand, university campuses are a market with great development potential and broad prospects, and it has always been the object of compe-tition for businessmen, enterprises and entrepreneurs. How to combine online and offline and build a multi-functional campus service platform based on the potential needs of university campuses is an emerging development trend in the future. Taking this as a starting point, our group chose to design a precise and intelligent service platform based on big data analysis, that is, the “School Ding Dang” applet, and innovated in terms of content, technology, business model and publicity strategy to realize its own value and the campus various services are integrated to improve service efficiency; through technical means such as data analysis and intelligent management, labor costs are reduced and long-term development is achieved; campus culture construction is promoted to enhance students’ social skills and cultural literacy; to meet the daily needs of college students and improve The Economic Productivity of the Intramural Market. After discussion and updating, the internal function of “School Ding Dang” built with innovative thinking and a modern information platform has transformed from a single errand service to a diversified service function, so as to promote the innovation of the management model of campus services in colleges and universities, including second-hand Transactions, campus forums, course management, etc., and the functions are further subdivided so that it can support a variety of business scenarios, thereby helping to meet the different needs of users.