《王者荣耀》中男性中心的审美意识形态批判
The Criticism of Male-Centered Aesthetic Ideology in “Honor of Kings”

审美与意识形态紧密相连，审美是意识形态的形式之一，同时，意识形态也在审美的方式中表征出来。审美意识形态一般而言是对于社会中人的情感生活领域的反映。随着网络游戏的兴起，关于网络游戏的研究也逐年上升。《王者荣耀》自2015年正式公测以来，受到广大年轻人的喜爱，与此同时，关于MOBA类移动端手游《王者荣耀》的研究也随之而来，以一开始的对移动游戏的展望，后逐渐步入成瘾机制研究、人机交互研究、用户使用动机研究，近年来开始使用符号学理论分析其审美意识形态和文化因素，也有学者注意到其中的“男权中心主义”问题，但对其成因的分析并不足够，本文旨在运用符号学理论对《王者荣耀》中男性中心的审美意识形态进行分析，剖析其背后的文化成因，以求更深入观测当今流行文化中的价值取向。
Aesthetics and ideology are closely linked, and aesthetics is one of the forms of ideology. At the same time, ideology is also represented in the aesthetic way. Aesthetic ideology is generally a reflection of people’s emotional life in society. With the rise of online games, the research on online games is increasing year by year. “Honor of kings” has been popular among young people since its official public beta in 2015. At the same time, the research on MOBA mobile game “honor of Kings” has followed. From the initial outlook on mobile games, it has gradually stepped into the research on addiction mechanism, human-computer interaction and user motivation. In recent years, semiotics theory has been used to analyze its aesthetic ideology and cultural factors, and some scholars have noticed the problem of “male chauvinism”. However, the analysis of its causes is not enough. This paper aims to use semiotic theory to analyze the aesthetic ideology of male-centered in “honor of kings” and fathom the causes of culture behind it, so as to observe the value orientation in today’s popular culture more deeply.