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Modern Linguistics 2023
高校共青团官网的语言景观建设研究——以河北省高校为例
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Abstract:
语言景观是社会语言学研究领域的热点，关注公共空间及场所中的语言使用问题。互联网的发展促进了新媒体平台的快速传播，语言景观的研究范围也从物理空间拓展至网络虚拟空间，形成了具有时代特色的网络语言景观。作为青年在实践中学习中国特色社会主义和共产主义的大学校，在互联网时代下，高校共青团该如何占领网络阵地，增强团组织的吸引力和凝聚力，是当前最富时代特点的重要课题。本文从语言服务角度出发，对所选取的三所河北高校共青团官网的语言景观现状进行考察，发现目前高校团属网站的语言景观建设中存在着空间布局、标牌设置、语言模式等方面的问题，从多角度针对性地提出建设策略，为高校共青团新媒体平台的建设与传播助力。
Linguistic landscape is a popular topic in the field of sociolinguistic research, focusing on language use in public spaces and places. The development of the Internet has promoted the rapid spread of new media platforms, and the scope of the study of linguistic landscape has expanded from physical space to online virtual space, forming an online linguistic landscape with contemporary characteristics. The Communist Youth League is a big school for young people to learn socialism with Chinese characteristics and communism in practice. In the Internet era, how to occupy the network position and enhance the attractiveness and cohesion of the Communist Youth League is the most important issue of the current era. From the perspective of language service, the current situation of the linguistic landscape of the official websites of the Communist Youth League of the three selected Hebei universities is examined, and it is found that there are problems in the construction of the linguistic landscape of the websites in terms of space layout, signage settings and language patterns. Based on this, the construction strategies are targeted from multiple perspectives to help the construction and communication of the new media platform of the Communist Youth League in colleges and universities.
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