多模态话语分析视角下中国情怀的体现——以2022北京冬奥会100天倒计时宣传片为例
The Embodiment of Chinese Feelings from the Perspective of Multimodal Discourse Analysis—A Case Study of the 100-Day Countdown Video of the 2022 Beijing Winter Olympic Games

2022北京冬奥会是值得全世界关注的一件大事，北京作为奥运史上第一座双奥之城，本次冬奥会的如期举办向世界证明了我国防疫政策的有效性，彰显了在人类命运共同体趋势下的中国力量，是中国发展和中华文化的历史丰碑。本文在多模态话语分析的基础上，以2022北京以冬奥会100天倒计时宣传片为例，探讨各模态的协同配合关系以及多模态话语背后反映的意识形态；在世界百年未有之大变局的形势下，这对弘扬我国优秀传统文化，传达文明理念，彰显我国的大国情怀有着深刻的意义。
The 2022 Beijing Winter Olympic Games is a major event worthy of the attention of the whole world. As the first city hosting two Olympics in the history of the Olympic Games, the hosting of the Winter Olympic Games as scheduled has proved to the world the effectiveness of China’s epidemic prevention policy and demonstrated China’s strength in the trend of building a community with a shared future for mankind, and is a historical monument of China’s development and Chinese culture. Based on the analysis of multimodal discourse, this paper takes the publicity video for the 100-day countdown of 2022 Beijing Winter Olympics as an example to explore the coordination between different modes and the ideology reflected behind the multimodal discourse. Under the circumstances of profound changes in the world in a century, it is of profound significance to carry forward China’s fine and traditional culture, convey the concept of civilization, and demonstrate China’s feelings as a major country.