基于乡村振兴战略下的文化墙设计研究
Research on Cultural Wall Design Based on Rural Revitalization Strategy

乡村文化墙是新时代乡村战略下的重要宣传表现载体，承担着乡村文明与文化展示的重要使命，对于建设特色乡村文化、宣传推广文明风尚以及提升乡村景观环境效果具有重要的作用。本文以乡村文化墙设计为具体研究对象，基于乡村振兴战略背景阐述了乡村文化墙的概念、内容及功能；从展示内容、表现形式、创作主题方面分析了目前乡村文化墙设计中存在的问题；针对文化墙的设计展示特点，从设计内容、创作手法、表现形式方面提出了乡村文化墙的设计方法；并结合陕西党家村案例，融合红色文化元素进行了乡村文化墙彩绘设计实践。以期通过设计实践研究，为提升乡村文化墙设计质量提供创作思路。
The rural cultural wall is an important propaganda and expression carrier under the new era rural strategy, undertaking the important mission of displaying rural civilization and culture. It plays an important role in building characteristic rural culture, promoting civilized customs, and improving the effectiveness of rural landscape environment. This article takes the design of rural cultural walls as the specific research object, and elaborates on the concept, content, and function of rural cultural walls based on the background of rural revitalization strategy; analyzes the existing problems in the design of rural cultural walls from the aspects of display content, form of expression, and creative theme. Aiming at the design and display characteristics of cultural walls, this paper proposes design methods for rural cultural walls from the aspects of design content, creative techniques, and expression forms. Combined with the case of Dangjia Village in Shaanxi, we integrated red cultural elements into the design practice of rural cultural wall painting, in order to provide creative ideas for improving the quality of rural cultural wall design through design practice research.