混合式教学模式中形成性考核评价的具体实践及反思——以《市场营销》课程为例
Concrete Practice and Reflection on Formative Assessment and Evaluation in Blended Teaching Mode—Taking “Marketing” as an Example

随着教学信息化水平的不断提升，线上线下混合式教学模式必然会替代传统课堂教学模式。传统课堂教学中一般是“以考定论”、“一考定论”，并不能体现学生学习效果的差异，也很难反馈出教学中的问题，从而针对这些问题而及时改进教学策略。本文以《市场营销》课程为例，以实际教学应用经验为范本，针对混合式教学模式下形成性考核评价的具体应用进行分析。
With the continuous improvement of teaching information level, online and offline mixed teaching model will inevitably replace the traditional classroom teaching model. Traditional classroom teaching is “the final conclusion is based on examination” and “the final conclusion is based on examination”, which cannot reflect the difference in students’ learning effect, and it is difficult to feedback on the problems in teaching, so as to improve the teaching strategies in time. Taking “Marketing” course as an example and practical teaching application experience as a model, this paper analyzes the concrete application of formative assessment and evaluation under hybrid teaching mode.