自媒体在高校“四史”教育中应用的创新路径探究
Exploration of the Innovative Path of We Media Application in the “Four History” Education of Colleges and Universities

近年来随着自媒体的出现及普及，使得信息传播方式发生了革命性、根本性的变革。自媒体已成为大学生浏览信息、传递信息、获取信息、表达情绪、反映意见的重要平台。结合自媒体自带的优势特征，将其与高校“四史”教育有机地融合，可较好地提升自媒体在高校“四史”教育中应用的可操作性。但是，自媒体平台同时充斥着各种舆情信息，自媒体在高校“四史”教育中的应用存在着应用素养不高、应用形式不够丰富、应用环境有待改善等问题，这在很大程度上对自媒体应用于高校“四史”教育带来了新机遇和新挑战。为此，以提升自媒体在高校“四史”教育中应用效能为着眼点，从提高教育双主体运用自媒体开展“四史”教育的综合能力素养、拓宽自媒体应用的多元化高校“四史”教育渠道、优化高校“四史”教育的自媒体应用环境三个方面进行探究，以期寻找自媒体在高校“四史”教育中应用的优化路径。
In recent years, with the emergence and popularization of we media, the way of information dis-semination has undergone revolutionary and fundamental changes. We media has become an important platform for college students to browse information, transmit information, obtain information, express emotions and reflect opinions. Combined with the advantages of we media, it can be organically integrated with the “four history” education of colleges and universities, which can better improve the operability of the application of we media in the “four history” education of colleges and universities. However, the we media platform is full of various public opinion information at the same time, and the application of we media in the “four history” education of colleges and universities has problems such as low application literacy, insufficient application forms, and the application environment to be improved, which to a large extent brings new opportunities and challenges to the application of we media in the “four history” education of colleges and universities. To this end, focusing on improving the application efficiency of we media in the “four history” education of colleges and universities, this paper explores from three aspects: improving the comprehensive ability and literacy of the dual subjects of education to use we media to carry out the “four history” education, broadening the diversified “four history” education channels of colleges and universities, and optimizing the we media application environment of the “four history” education in colleges and universities, in order to find an optimization path for the application of we media in the “four history” education of colleges and universities.