红色文创产品设计分析——以俞秀松纪念馆为例
Design Analysis of Red Cultural and Creative Products—Taking Yu Xiusong Memorial Hall as an Example

诸暨俞秀松纪念馆是诸暨地区著名的地方性红色文化纪念馆，是宣传红色文化的窗口，是重要的红色景点之一，现在面临着文创产品缺位的状况。文章通过考查诸暨俞秀松纪念馆红色文化资源及红色文创产品的现状，发现目前其纪念馆的红色文创产品还未得到合理开发。该文章从文创产品设计方面，针对存在的问题，提出研究与开发诸暨俞秀松纪念馆红色文创产品的策略，把红色文化的精神内涵传播给游客和消费者，将诸暨俞秀松纪念馆红色资源转化为文化底蕴优势，从而促进诸暨俞秀松红色文化的传播和推广，帮助当地红色旅游产业良性发展。
Zhuji Yu Xiusong Memorial Hall is a famous local red culture memorial hall in Zhuji area, a window for promoting red culture, and one of the important red scenic spots. Now, it is facing the situation of cultural and creative products vacancy. By examining the status quo of the red cultural resources and red cultural and creative products of the Zhuji Yu Xiusong Memorial, the article finds that the red cultural and creative products of the memorial have not been reasonably developed at present. From the aspect of cultural and creative product design, aiming at the exist-ing problems, this article proposes the strategy of researching and developing the red cultural and creative products of Zhuji Yu Xiusong Memorial Hall, spreading the spiritual connotation of the red culture to tourists and consumers, transforming the red resources of Zhuji Yu Xiusong Memorial Hall into cultural advantages, thus promoting the dissemination and promotion of Zhuji Yu Xiusong’s red culture, and helping the local red tourism industry to develop healthily.